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Advertising

Our mathematical modeling is an entirely new approach to advertising. Now, hard science and predictive metrics can enhance the creativity and intuition of your advertising process.

Send us an ad, and our tool will generate an effectiveness score based on 195 principles of advertising, determined by extensive experimental research. The executive summary outlines specific strengths and weaknesses and gives steps for boosting each ad’s performance.

Sharpen your flagship ad, or compare several ads to know which will bring the highest return on investment. Do away with expensive focus groups and crossed fingers. Make your ads more efficient. Streamline campaign production and launch. Maximize your advertising dollar.

Why are we so confident our tool will improve your success? Developed at Wharton by our own Alexandra House, its impressive success rate has been researched, published and presented in academic circles since its unveiling in 2010:

Testing the Predictive Validity of Advertising Principles: Design and Initial Findings presented in Bucharest, November 2010, by J. Scott Armstrong.

Index models for forecasting:  Predicting the effectiveness of advertisements Presented at the International Symposium on Forecasting, Prague June 2011: Forecasting in the Disruptive World, by J. Scott Armstrong.

Evidence-based Advertising. By Alexandra House and J. Scott Armstrong. To be published in the International Journal of Advertising.

 For more information on the mathematical model and how it can fit into your work flow, email Alexandra House at ajhouse@houseandhoffman.com.