We are pleased to announce our newest client: InCircleRentals.com.
Randall Zats has owned a vacation rental property since 1999 in a resort at the Pointe Santo condo complex–one of about 140 units. He endures the struggle of independently marketing his property to travelers through the likes of VRBO and HomeAway which have hundreds of thousands of vacation property listings around the world. Unfortunately, unlike hotels which manage hundreds of rooms each night, when rental owners are booked, the lead just gets lost in the shuffle.
Randy became an entrepreneur when he realized that his vacation complex could rent more units if they shared leads, rolling them to another owner if the first property was already booked. That’s how InCircleRentals was born, a location-specific lead-sharing “home owners’ association” for vacation rental owners.
Too often, an entrepreneur with a mission and a budget gets swept away in the tide of fast-and-flashy marketing without taking stock of the opportunities. Fortunately, Randy is an accountant by trade, so it wasn’t hard for him to understand the importance of strategic research prior to designing (let alone launching) a marketing campaign.
Since he has a limited budget and a global audience, digital and social solutions are ideal for his product. We are assessing the opportunities in paid and organic search, YouTube, Facebook, Twitter, Message Boards, LinkedIn and influencer relations. This preliminary report will reveal which platforms have the greatest potential ROI, and which overarching strategies can separate his ideal customers from the masses.
We look forward to helping Randy and InCircle Rentals become an asset for the vacation home owner.