Professionals who spent years mastering public relations, marketing and advertising techniques now have to manage their work load while re-learning their trade in social media—a new, complicated and ever-changing field.
Solution: The Social Media Shortcut.
Rather than establishing a presence and building an audience, partner with those who already have both—influencers.
No matter your industry or topic, there exists an online community of people who would buy from your company, donate to your cause or partner with your organization if only they had a proper introduction.
House & Hoffman will point you to the people they know and trust—bloggers, community managers and thought leaders who will educate this high-conversion audience on your behalf.
Connecting to social media influencers, you can reach tens of thousands through a handful of manageable relationships.
Methodology: Ask the Right Questions
To identify social media personalities with real-world influence, we use web analytics and a custom statistical formula to answer these four questions:
How relevant are they to your objective?
How established are they?
How much reaction do they evoke?
How large are their audiences?
Boiled down to a single influencer score, prioritizing relationships for maximum ROI is both effortless and effective.
Application: Get in Front of the Audience
Here are just a few ways you can turn influencers into high-ROI social media campaigns:
Write a guest post for their site.
Offer an exclusive interview or exclusive content.
Buy a sponsored blog post.
Advertise on their site.
Offer free products or services for review.
Offer free products or services as gifts to the audience.
Sponsor an audience meet-up or other event.
Invite the influencer to write a guest post on your site.
Offer affiliate marketing from sales on their site.
Invite their feedback in developing a new product or service.
Feature them on your site.
Partner to promote a charitable cause.
Invite them to an exclusive event with other influencers or distinguished guests.
Swap advertisements, links or sponsorships.
Most importantly, LISTEN and BE CREATIVE. If you have fun building a win-win campaign, audiences will want to engage. For more information on our analytics and implementation services, email Erin Hoffman at email@example.com.